Below are examples of Ghost’s expansive editing toolset designed to accommodate the extensive needs of modern creators.

Headings

Header tags are what keep your content away from absolute chaos in terms of visual organization. They help your readers understand your writing, they help search engines determine your content.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Quotes

You can make quotes stand out with two types of blockquote styles that can be applied directly in the editor.

Dear lord, what a sad little life, Jane. You ruined my night completely so you could have the money, but I hope now you spend it on getting some lessons in grace and decorum, because you have all the grace of a reversing dump truck without any tyres on.

And a second style that you can use for larger quotes:

So Jane, take your money and get off my property.

Lists

Unordered list

• Item number one
• Item number two
  • A nested item
  • A nested item
• A final item

Ordered list

1. Item number one
2. Item number two
   1. A nested item
   2. A nested item
3. A final item

Tables

A responsive table will display a horizontal scroll bar if the screen is too small to display the full content.

Images

Once you start mixing text and image cards creatively, the whole narrative of the story changes. Suddenly, you're working in a new format. Once inserted you can blend images beautifully into your content at different sizes (Regular, Full, and Wide) and add captions wherever needed.

Gallery

Ghost supports image galleries for up to nine images at a time, all of which are responsively optimised and organised to look their best no matter how many images you add or remove.

Buttons

Add call-to-action buttons to your posts using button cards. Buttons can be centered or left-aligned, including custom button text and a link to any URL.

Bookmarks

When using a URL with the right meta information, it can show the page title, excerpt, author, publisher and even a preview image. This is a great way to share links from sites that don't have automatic embeds.

Moonrise Themes

Ghost themes built for publications that demand exceptional design and performance. Designed and developed to help you elevate your content, strengthen your brand and grow your audience.

Moonrise Themes

Call to action

The Call to action card helps you promote a specific message to the right audience—whether that’s public visitors, free members, or paid members. You can choose to show it in your newsletter, on your website, or both.

SPONSORED

Mews - A Ghost Theme
Featured post layouts and tag‑based snippet grids give your homepage editorial weight, while a built‑in table of contents keeps long-form pieces easy to navigate.

Buy Theme

Callouts

Ever find yourself wanting to add extra styling to important information in your posts? Well, now you can with callout cards. Each callout card can include an emoji, any length of text with styles and links, and a custom background color.

Signup

The Signup card allows you to insert a custom signup form, directly within the content you create, without needing to code or leave the editor.

Header

Insert a header card to create visual section dividers, that can support multiple layouts, custom images, headings, subheadings, text and calls to action:

Sign up for the latest updates and exclusive insights

Mews: A modern magazine theme for storytellers, creators and the curious.

Subscribe

Sign up for the latest updates and exclusive insights

Mews: A modern magazine theme for storytellers, creators and the curious.

Subscribe

Sign up for the latest updates and exclusive insights

Subscribe

Sign up for the latest updates and exclusive insights

Mews: A modern magazine theme for storytellers, creators and the curious.

Subscribe

Toggles

Toggle cards allow you to create collapsible sections of text that include a custom header, and content that is hidden until expanded.

Video

Add video content directly to your posts with the video card to share bonus content, screen recordings, demos, or clips from a full-length feature.

Audio

It’s possible to upload audio files directly to your posts! This means you can share audio content with your audience, with a beautiful media player that nests into your posts and emails seamlessly. Music by Sonican at Pixabay

Lo-fi Music Loop by Sonican

0:00

/100.493063

1×

File

You can add downloadable files to your posts in Ghost. File uploads can be used to share multiple types of content with your audience. Files display in your content with a custom name and caption, like this:

Products

Display products beautifully with custom content including an image, description, button or rating, so you can add your favorite recommendations to any post.

Mews - A Ghost Theme

Mews brings a polished, magazine‑style reading experience to Ghost. Featured post layouts and tag‑based snippet grids give your homepage editorial weight, while a built‑in table of contents keeps long-form pieces easy to navigate.

Buy Now $149

GIF

GIFs add movement to your content, and keep readers engaged.

To insert a GIF in the editor, select the GIF card from the card menu, and use the search bar to find the perfect animation to add flare to your content.

Embeds

Many of the most popular tools for embedding rich media work directly with the Ghost editor — all you need to do is paste a URL to the content you're trying to embed directly into a new line of the editor — or you can use the embed options from the card menu.